Process - FS Creative

This is our chance to get to know each other and determine if we’re a good fit.
You can tell us about where you’re at and what goals you want to achieve.
We’ll ask a ton of questions to get an overall feel for what you do and what you need.
In return, you can ask whatever you’d like about how things are run on our end.
We’ll establish a ballpark estimate just to make sure we’re compatible.

Once we’ve had our discussion, a more concrete estimate will be sent along for you to review.
If everybody is in agreement and excited to move forward, we’ll send over an invoice (50% of the estimate) and a contract that goes over how payment is structured and how the timeline plays out.
Once the initial payment is received on our end, the project officially kicks off.

Each week you will receive a breakdown email that goes over the particulars of the project and where we’re at.
It will summarize what’s been done, next steps, what’s on the radar, and what roadblocks (if any) need to be dealt with.
This breakdown will be sent each week until the project concludes.

First we lay the groundwork with a sitemap – a visual breakdown of page titles that outline your site.
This is our chance to run a content audit to see what you need and what you don’t.
Once we’ve established a map, we can move on to the wireframe which will help us determine how many layouts you require and how we’re going to use the site to solve your unique challenges.
While we’re doing these things, you’ll be gathering or developing your content so we can incorporate it into the next steps.

At this point we do a quick test to make sure our direction is going to work for your staff and target audience.
With your goals in mind, we will run sample users through a short trial to ensure the site layout is intuitive and on track to hit your goals.

Next comes the fun design stuff! We’ll produce a series of images so you can see what the layouts are going to look like.
You’ll be presented with the layouts at various sizes so you can see what the layouts will look like on various devices.

It’s now time to get our blood, sweat, and (hopefully few) tears onto the internet.
The mockup will be transitioned into a fully functional website, created in a development environment where we can be free to test and iterate before it goes live.

A new meeting is scheduled once the prototype is ready for eyes.
You and your staff (or whomever is tasked with eventually updating the site) will take a look not only at how the site looks in a web browser, but also how the site is updated.
We’ll run you through activities such as uploading new content, managing form emails, and other critical tasks.
You can provide feedback at this stage not only about the user-facing site, but also the back-end where things are updated so that there are no unpleasant surprises come launch day.
We’ll also take the prototype to more members of your target audience to once again ensure we’re on track to hit your goals.

At this stage we put on music to simulate an 80s movie montage and work through your final edits.
The site is tweaked and polished. We get the analytics installed, make sure it looks solid across all current browsers, and go through a huge checklist to get it ready for prime time.

All our hard work and training has led to this: it’s time to toss the bird out of the nest and see if it’ll fly – and fly it shall!
We’ll closely monitor how everything plays out and track our goals to make sure that users are finding what they need.

Should you decide this whole “internet thing” just isn’t your cup of tea, we can remain in constant contact to serve all your internet needs.
Be it security, backups, or content updating, just let us know what tasks you hate to do and we’ll take them off your plate so you can get back to the things you enjoy.

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